Why we do what we do
And we’re back, live from the heart of Ephyra Media! Another week down, and we’ve been busy
hustling, brainstorming, and figuring out what’s next for Ephyra. The creative process can get
messy, but it’s all about finding what’s best for our customers.
Oh, and we’ve got an Ephyra Media shop now! We’re launching a line of clothing, accessories, and
stickers, including gym-ready Colada Power shirts and designs that celebrate Latin pride. It’s been
a hot topic here, so check it out—those debates were for you, our awesome customers!
Now for the comedy show starring Joao—who dumped Madonna! Yes, THE Madonna. He casually
dropped it when I asked about his weekend plans, and by Friday, he was like, “Yeah, broke it off.
Got more important things to do.” Joao’s love life is a wild ride (especially since he prefers bald
version of Britney Spears over Madonna), but we’re all about having fun while working hard and
supporting each other. Life’s a journey—whether it’s finding the perfect place to live or surviving
deadlines.
Joao’s been crushing social media while I juggle hats (and a few mistakes), which means Andrew’s
been helping me fix things. He’s the best—believing in learning from mistakes and coaching us
through them. And he does the same for our clients, making sure everyone looks good while
learning from their errors. It’s leadership at its finest.
Allison’s been working magic helping the company grow while looking fabulous. Remi, our mascot,
has been on his best behavior—no nuclear-level farts this week!
The big takeaway? It’s all about understanding why we do what we do. Whether it’s work or
personal goals, knowing the reason behind things makes all the difference. And that’s where EOS
Traction comes in—it’s our roadmap for clarity. It’s not just about tasks; it’s about aligning our
actions with a bigger vision. Sure, it’s not always perfect, but once we get the why, it all clicks. And
we’re always learning!